Probiotic Drinks

Honey Pop is a fictional brand designed to spark interest in probiotic drinks. Many people find the traditional taste of kombucha unappealing. However, Jun culture, also known as Jun kombucha, offers a delightful alternative. Unlike regular kombucha, which is brewed with sugar and black tea, Jun is made with honey and green tea. This combination results in a lighter, more pleasant flavor, making it an ideal introduction to probiotic beverages for beginners. Think of it as your gateway to the world of fermented drinks.

Client
Name here

Year
01/01/000

Problem
The primary objective of this project was to design a product for an existing market that both fits within its genre and stands out distinctly. Our task was to consolidate all the research we conducted and the branding we developed into a functional website.

Solution
The solution for this project was to identify an audience seeking to improve their health by switching from sodas to more gut-friendly beverages. The brand’s website would be both educational and feature interesting, lightly sweetened flavors. The goal was to create a product that satisfies a sweet tooth while promoting a sense of well-being.

Audience